Rio is the Most Popular UNESCO Site in the World, According to Instagram

The city has been tagged over 23 million times using Instagram’s geotag feature. Rio de Janeiro has 62 percent more geotags than Budapest, its closest contender for the top spot.

RIO DE JANEIRO, BRAZIL - The most popular UNESCO World Heritage Site in the world, according to Instagram, is Rio de Janeiro. The city has been tagged over 23 million times using Instagram’s geotag feature.

The Latin American Travel Company analyzed the top one hundred UNESCO World Heritage Sites . . .

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