Rio revamps tourism campaign to celebrate Sweethearts’ Day (Dia dos Namorados)

The campaign will be called 'O Rio Não Para, para Você Não Parar de Se Apaixonar' (Rio Doesn't Stop, So You Won't Stop Falling In Love).

RIO DE JANEIRO, BRAZIL - The "O Rio Não Para" (Rio Doesn't Stop) campaign, launched by the tourism production sector in 2019, has now been resumed, with the goal of providing tourists in the city with exclusive benefits and discounts, which will extend throughout the year.

The vice-president of the Lodging Facilities Association of Rio de Janeiro (HotéisRIO), Ronnie Arosa, said yesterday, June 10, that the promotional initiative has been fully revamped and, leveraging two dates in the month of June, Dia dos Namorados (Sweethearts' Day) on June 12 and the International LGBTQIA+ Pride Day on June . . .

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