Bottled Mineral Water Sales Jumped 50 Percent in Rio Between December and January

Companies are struggling to meet Rio de Janeiro’s surging demand for bottled water as taps that were already supplying the population with a foul-tasting, smelly liquid suddenly ran dry.

RIO DE JANEIRO, BRAZIL - (Bloomberg) Sales of mineral water jumped 50 percent between December and January, according to the sector’s trade association, and logistics plans had to be reworked.

Supermarket chains are enlisting new suppliers and increasing deliveries to the city -- already a hot market during the Southern Hemisphere’s summer, when temperatures often top 40 degrees Celsius (104 Fahrenheit).

“Our machines are working at 100 percent,” Minalba, one of Brazil’s biggest water bottlers, said in a response to questions. “We increased shifts to assist as much as possible, and are dedicating more trucks and more people to . . .

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