Study Profiles Tourists Visiting Rio de Janeiro in High Season
RIO DE JANEIRO, BRAZIL – The Institute for Research and Tourism Studies of Rio de Janeiro, the Association of Tourism Ambassadors of Rio de Janeiro and the CIETH Technical School of Tourism conducted a survey of 1080 foreign tourists visiting Rio de Janeiro from December 1st to 26th.
Coordinated by professors Bayard Boiteux and Marcos Neves, the survey was conducted in Copacabacana, Downtown, Flamengo, Catete, Barra da Tijuca, Leblon, Ipanema, and Santa Teresa by 12 researchers. The survey’s error margin is three percent.
The survey findings:
Tourist Origin:
35 percent – Europe
27 percent – North America
22 percent – South America
11 percent – Asia
5 percent – Oceania
Education:
42 percent – Higher Level
36 percent – Average level
22 percent – Basic level
Travel Organization:
33 percent – Travel Agency
67 percent – Own arrangement
Lodging:
Hotel – 43 percent
Airbnb – 29 percent
Seasonal apartments – 15 percent
House of friends – eight percent¨
Hostels – five percent.
Negative Points:
36 percent – Homeless population
27 percent – Street vendors
18 percent – Prices
13 percent – Tourist Information
6 percent – Public toilets
Positive Points:
33 percent – Service rendered
25 percent – Safety in tourist areas
20 percent – Hospitable population
13 percent – Subway
8 percent – Uber
Age Group:
18/27 years – 29 percent
28/48 years – 42 percent
49/65 years – 25 percent
+ 65 years – 4 percent
Degree of satisfaction:
86 percent – Would return to Rio
14 percent – Would not return to Rio
Other cities visited in the State of Rio:
28 percent – Paraty
25 percent – Búzios
23 percent – Petropolis
13 percent – Niteroi
11 percent – Ilha Grande
Means of transport used:
78 percent – By air
20 percent – By sea
2 percent – By land
Length of stay:
1 to 4 days – 70 percent
5 to 8 days – 24 percent
Over 8 days – 6 percent
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