Wired Festival Brasil 2019 Takes Place in Rio de Janeiro Next Week

RIO DE JANEIRO, BRAZIL – To inspire and encourage reflection, talks, lectures, workshops and round tables with national and international experts are part of a challenging program, which also has space for disruptive and technological experiences with the public. Tickets are available on the website.

Organized by O GLOBO newspaper and Globo Condé Nast Editions, the publication’s event that is a reference in innovation and technology will include international speakers such as the American Sana Amanat, content and character development editor, one of the main people responsible for developing the new Marvel comics aesthetics.

Celia Hodent, PhD in Psychology and specialist in games user interface, who worked on the development of the successful game Fortnite; the Dutch Arnold van Huis, professor at the University of Wageningen, who advocates the inclusion of insects in food; and the English Gareth Nettleton, vice president of marketing of Strava, which develops the Strava Metro, an intelligence service that contributes to the optimization of urban mobility, will also be present.

Among the national attractions are Ricardo Dias, vice-president of marketing of Ambev and one of the creators of CreativeX, winner of the first Wired festival in the country; Erick Brêtas, director of Digital Products & Services of Grupo Globo; Fernanda Lobão, CEO of Final Level, who will tell how to convert video games into a lifestyle; Guilherme Melles, responsible for the profile Quebrando o Tabu (Breaking the Taboo); Tai Nalon, from Aos Fatos (To the Facts); and Sônia Bridi, from TV Globo; who will debate fake news and the era of misinformation.

Dráulio Araújo, from the Federal University of Rio Grande do Norte, will discuss the therapeutic use of ayahuasca; Silvana Bahia, from PretaLab, will discuss algorithms, opportunities and, racism; and Hasani Damazio, founder of Afro-Entrepreneurial network Afropolitan Station; among others.

The Wired Festival Brasil 2019 is an event promoted by GLOBO and Edições Globo Condé Nast, sponsored by the Ambev brewery, Powered by Vivo Empresas, supported by Grupo Pão de Açúcar, Johnnie Walker and Chevrolet, and with the involvement of Fazenda Futuro and Riachuelo.

On the eve of the festival, on the 28th, also in Cidade das Artes, the first edition of the Wired Festival CreativeX award will be held, a partnership between Wired and Ambev that will distinguish the most brilliant cases in the domestic market. Closed for 400 guests, the award features a range of contents and lectures on the future of technologies and innovation.

About Wired

Since its foundation in 1993, currently present in five countries (United States, United Kingdom, Japan, Germany, and Italy) and published as an online and digital magazine in some regions, Wired has fulfilled its mission to bring innovation into the discussion and how it will transform the future of society.

Schedule for the 5th edition of the Wired Festival Brasil:

Schedule subject to change

{Teatro de Câmara}
– Morning –
8: 30 AM – Opening
9 AM – How diversity became part of Marvel’s comics
Sana Amanat (Marvel)
10 AM – {Round table} Technology against racism
Hasani Damazio (Afropolitan Station), Silvana Bahia (PretaLab)
11 AM – The power of entertainment for advertising and consumers
Ricardo Dias (Ambev)
12 noon – Streaming challenges in Brazil
Erick Brêtas (Globo Group)
[12:30 PM – Break]

– Afternoon –
2 PM – The psychology that moves successful gaming: the example of Fortnite
Celia Hodent (author of The Gamer’s Brain)
3 PM – {Round table} The age of misinformation
Guilherme Melles (Quebrando o Tabu), Tai Nalon (Aos Fatos), Sônia Bridi (TV Globo)
4 PM – {Round table} Podcasts: which are the next episodes?
José Roberto de Toledo (Foro de Teresina), Camila Fremder (É Nóia Minha)
[5:00 PM – Break]

– Evening –
7 PM – Insects against hunger
Arnold van Huis (University of Wageningen)
8 PM – {Round table} Smart cities: mathematics, data and the role of design
Tiago Pereira, Gareth Nettleton (Strava), Diego Zambrano (Work & Co)

{Espaço Multiuso}
– Morning –
10 AM – Entrepreneurship with quality of life
Bruno Dias (UMAUMA)
10:45 AM – {Round table} Science and promotion on Youtube in the era of fake news
André Rabelo (Minutos Psíquicos), Pedro Loos ( Ciência Todo Dia)
11:45 AM – {Workshop} Fact or fake? How to uncover false news
Fact or Fake
12:15 PM – Turning games into a lifestyle
Fernanda Lobão (Final Level)
[1 PM – Break]

– Afternoon –
3 PM – {Round table} Brazilian Games: where are we?
Thais Weiller (JoyMasher), Lucas Mattos (Long Hat House), Betu Souza (Behold Studios), Diego Borges (Techtudo)
4 PM – {Workshop} Cyber security: learn how to protect yourself
Marta Schuh (Marsh Brasil)
[5:00 PM – Break]

– Evening –
5:15 PM – The future of retail
Elio Silva (Riachuelo)
6:15 PM – New treatments and the role of psychedelic drugs
Dráulio Araújo (UFRN)
7:15 PM – “A Linha”: cinema and virtual reality
Ricardo Laganaro (ARVORE)
8:15 PM – {Talk} The connection that crosses bubbles
Plataforma Gente – Globosat

EVENT

5th edition Wired Festival Brasil
Date: November 29th, 2019
Schedule: 8:30 AM to 8:30 PM
Venue: Cidade das Artes – Barra da Tijuca – Rio de Janeiro/RJ

Ticket Sales
Prices:
1st lot – until November 15th | Full day – R$150 (US$37.5) – R$75 (half) / Half Day – R$110 – R$55 (half)
2nd lot – from November 16th | Full day – R$180 – R$90 (half) / Half Day – R$140 – R$70 (half)

More information about the event on the official website: wiredfestival.com.br
Facebook: /wiredfestivalbrasil
Instagram: @wiredfestivalbrasil

Source: Diário do Rio

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