By JOHN HOPEWELL
Energetic Brazilian film export board Cinema do Brasil will launch a $150,000 fund aimed at addressing a key challenge for indie film distributors: the ever-rising costs of prints and advertising on releases.
Kicking in April, the coin will co-fund P&A on the releases of 10 Brazilian films in foreign territories, at $15,000 per movie, Cinema do Brasil director general Andre Sturm announced Monday at the European Film Market.
Move is a Cinema do Brasil initiative, supported by Brazilian trade agency Apex.
Distributors drawing tapping the money will be expected to at . . .