Brazilian culture promoted in Paris through free hybrid event

RIO DE JANEIRO, BRAZIL – The second edition of Casa Arara, a fully independent and free event, will be held between September 30 and October 2 in hybrid format: interactive in the physical space, direct from Paris, France, and through social networks in the digital format.

The event’s mission is to value, promote and celebrate Brazil through cultural plurality.

The event’s program includes 12 panels that will debate topics such as diversity, inclusion and sustainability. Indigenous activist and communicator Alice Pataxó, fashion designer Alexandre dos Anjos, and influencer Cristal Muniz are among the names confirmed for the event.

Casa Arara’s proposal is to highlight topics related to struggles and causes that have for long been marginalized. The meetings cover subjects such as well-being, LGBTQIA+, art, representation, spirituality, design, fashion, music, and gastronomy.

Based on the “Diversa Inclusiva Pulsante” (Diverse Inclusive Driven) approach, event founder and content director Mario Kaneski says that “we want to open listening spaces for new voices, seeking to impact behavioral changes needed by our society. In addition to encouraging dialogue and connecting the whole international community with important contemporary issues.”

The program also aims to create a conscious community willing to exchange knowledge and build connections, in addition to highlighting Brazilian professionals and products through the presence of innovative players in their fields.

Casa Arara is idealized, organized, and conducted by Mario Kaneski, who also founded Estúdio Arara, a creative consultancy office and creative lab based in Paris that uses Brazilian diversity to offer consulting services in different areas.

In its first edition, the event featured 68 lecturers and over 40 programming hours, impacting some 1.5 million people.

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