By Richard Mann, Contributing Reporter

RIO DE JANEIRO, BRAZIL - Rio de Janeiro and São Paulo are getting a next-gen plant-based burger of its own soon. A new company, Fazenda Futuro, announced recently that it is pioneering a beef-sans-cow in Brazil with the plant-based Futuro Burger.

Like Impossible Foods and Beyond Meat catalyzed a sea-change for plant-based meats in the U.S. (and now globally), Fazenda Futuro aims to revolutionize Brazilian conceptions of plant-based meat and satisfy meat-eaters while bypassing the animal intermediary.

This is a big challenge in a country . . .

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