By Sarah Brown, Contributing Reporter

RIO DE JANEIRO, BRAZIL - The Árvore de Natal da Lagoa (The Lagoa Christmas Tree) has long been an iconic and festive symbol in the lead up to Christmas in Rio de Janeiro. Yet for the first time in twenty years, locals and tourists will not see the iconic megastructure this Christmas.

Bradesco has been the exclusive sponsor of the tree for the last twenty years, but decided to discontinue funding this year. In an official note to local news outlet O Dia, the company confirmed this decision.

“The Bradesco Seguros Grupo is very . . .

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