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By Arkady Petrov

RIO DE JANEIRO, BRAZIL - The rapper from Bahia, Baco Exu do Blues, won the Grand Prix of the Cannes Lions festival, one of the most important in the advertising market, with the short film "Bluesman" from his eponymous album.

The prize was awarded in the Entertainment for the Music category, which saw two winners in 2019 -- in addition to Baco's video, the praised and discussed "This is America" by rapper Childish Gambino, was also a winner. They won out over the "Apeshit" mega-production by Beyoncé and Jay-Z, filmed at the Louvre Museum.

Curiously, in . . .

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