Volvo Trucks Launches New Online Video Series: Sponsored

By Jay Forte, Contributing Reporter

RIO DE JANEIRO, BRAZIL - Volvo trucks are an increasingly common sight in Brazil, which is by far the largest truck market in South America, with 103,800 heavy-duty trucks registered in 2013. The company has now launched a new international campaign called ‘Reality Road’, which is an online reality TV series showing how amazing these trucks are, along with a rising musical sensation.

The campaign features Swedish/American singer Mapei, and the purpose is to create a music video for her new song ‘

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