RIO DE JANEIRO, BRAZIL - The numbers come as Itaú launches an Iti media campaign, expands its credit operations and begins to prepare the platform to generate greater engagement, which may range from content to e-commerce.
Itaú is stepping up to make Iti, launched in November 2019, a digital wallet, a full-fledged online bank and show it didn't passively watch rivals' momentum during the Covid-19 pandemic. PicPay, the country's largest digital wallet, surpassed 55 million users in September, while Nubank reached 41 million customers by the end of the first half.
"We are totally in the . . .