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Brazil Pulls Safe-Driving Campaign After Criticism

By Lise Alves, Senior Contributing Reporter

SÃO PAULO, BRAZIL – Brazil’s government has decided to pull the plug on its latest safe-driving campaign after the slogan “Good People Can Also Kill” received widespread criticism. According to the Presidency’s Communication Department (Secom) posters with the slogan were removed from several cities, but the campaign video will continue.

“The campaign advertisements deal with traffic accidents caused by the five most dangerous actions taken while driving according to Federal Highway Police statistics,” reads the statement by the federal government justifying the creation of the campaign.

“The government's aim is . . .

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