RIO DE JANEIRO, BRAZIL - E-commerce broke sales records in the first half of 2021 and reached R$53.4 (US$10.1) billion in revenues. The result represents a 31% increase over the same period last year.
The half-year result was driven by the 22% increase in the average sale, which reached R$534. Moreover, there was a 7% increase in the number of orders, which reached the 100 million mark.
However, the number of new consumers was only 6.2 million, down from 7.3 million in the same period last year. These newcomers have an average . . .