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E-commerce more than doubles and accounts for 21% of retail sales in Brazil

RIO DE JANEIRO, BRAZIL - Before the health crisis that forced the closing of physical stores, e-commerce represented an average of 9.2% of retail store revenues. However, in July last year, just 4 months into the pandemic, this figure more than doubled to 19.8%. And by June this year, e-commerce already represented 21.2%.

"The result confirms with figures that companies accelerated their digitalization process during the pandemic, mainly to minimize the negative impacts of the drop in the flow of people in physical stores," says economist Rodolpho Tobler, coordinator of the Commerce Survey conducted by the . . .

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