Gringo View: It’s high time to get our data back

For most of us, the illusion of privacy has long since ceased to exist. Like it or not, each of us has become like raindrops of digital data, suspended out there in the cyber cloud waiting to be summoned by an anonymous algorithm to fall and nourish some product or service purveyor’s bottom line

RIO DE JANEIRO, BRAZIL - Almost every second of every day, mostly without our knowledge or consent, mega-data about each of us flies at giga speed around the digital universe, keeping track of where we are, what we are doing, what we like (and dislike), how we spend our money, what we read or watch, our vital signs and much, much more. Should we be complacently letting it happen?

According to the recently and belatedly created National Data Protection Authority, a major data ‘leak’ recently exposed more than 102 million Brazilian consumers whose data is almost certainly already being sold . . .

To read the full NEWS and much more, Subscribe to our Premium Membership Plan. Already Subscribed?