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By Lisa Flueckiger, Contributing Reporter

RIO DE JANEIRO, BRAZIL – The Rock in Rio 2013 mega-music festival is taking place in Rio from September 13th to 22nd, and again is using its popularity to raise awareness about social and environmental issues. This year they launched a campaign against littering and trash on the streets and beach in the Cidade Maravilhosa.

The project “Lixo no Lixo, Rio no Coração” (Trash into the Trash bin, Rio at Heart) aims to raise awareness and educate Cariocas about not throwing their waste into the streets. It is part of the festival’s “Por . . .

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