Each Brazilian Dumps over 41 Kilos of Food Annually

The monthly shopping - a habit for 61 percent of families surveyed - is likely to generate impulsive buying behavior which results in consumers taking more than they need.

By Richard Mann, Contributing Reporter

RIO DE JANEIRO, BRAZIL - Brazil discards almost 37 million tonnes of organic waste per year, mostly food leftovers. This is nearly 50 percent of all the garbage collected in the country.

In a family of three, this amount comes close to 130 kilos.

"This is not something that is done with pleasure or with ease, we are taught not to waste food, but there are structural issues which cause us to often waste without realizing we're doing it," said researcher Carlos Eduardo Lourenço, professor of the Department of Marketing at FGV.

The monthly . . .

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