By Contributing Reporter
SÃO PAULO, BRAZIL – Television cannot compete with Internet speed. Whenever something happens, there are countless posts, audios, and videos about it on websites, blogs, and platforms such as Facebook, Twitter, Instagram, and YouTube within a matter of minutes.
In the past, whenever we heard about a major event throughout the day, we would wait until the evening news for full details and full coverage. Today, we instantly find out what happened through a few clicks on a smartphone.
The digital revolution poses a new challenge to television news: to offer viewers more than the news they have read online. To ensure the continued relevance of journalism on TV, attracting viewers, through opinions, reviews, and debates, is now required.
CNN became one of the most respected news channels on the planet based on this approach. There are commentators on highly diverse issues, advocating highly diverse ideologies.
Most programs are split-screen to enable the anchor to interact with experts, who are not afraid to say what they think. The news takes on another dimension, and viewers benefit from additional input to reach a judgment.
Brazilian TV journalism, particularly that of open signal broadcasters, is still dependent on a teleprompter.
Bureaucratic texts introduce fast subjects in a superficial approach. Few presenters are allowed to express themselves in front of the cameras.
CNN Brasil is expected to break out of the comfort zone. The main competitor of the genre, GloboNews, fails by having excessively concurring commentators. There is virtually no disagreement and, therefore, there is a lack of differing viewpoints on the issues addressed.
With a vast domain of politics and experience as an international correspondent, William Waack, the new network’s main anchor, may provide fresh impetus to daily news coverage.
CNN Brasil, under the command of journalist Douglas Tavolaro, will be housed in an upgraded building on Avenida Paulista, a few meters from MASP, the Art Museum of São Paulo.
Source: Blog Sala de TV / Terra