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Sweethearts in Brazil buy More Gifts Online and Less in Stores

By Contributing Reporter

RIO DE JANEIRO, BRAZIL - Couples chose to buy online this year rather than in physical stores for Lover's Day (Dia dos Namorados) gifts. While sales increased by 24 percent in e-commerce compared to last year, there was a 2.9 percent drop in physical retail, the largest retraction in two years.

A survey by Ebit|Nielsen, a Brazilian e-commerce data measurement and analysis company, shows that, after Lover's Day . . .

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