Sale of illegal beverages surpasses 40% of Brazilian market

RIO DE JANEIRO, BRAZIL – The market of smuggled and counterfeit alcoholic beverages surpassed the mark of 40% of total alcohol commercial transactions in Brazil. The surge occurred during the novel coronavirus pandemic.

A study coordinated by international consultancy Euromonitor in September 2020 pointed out that the turnover of illegal spirits represented 37.9% of total market share at the time.

With the second wave, the same survey indicated that in 2021 there would be an increase of 10% over the previous rate, thus breaking the 40% barrier.

The alert led to these data being debated during the 33rd National Conference of the Brazilian Association of Bars and Restaurants (ABRASEL), to be held online on Thursday, August 12.

The main concern relates to wine smuggled across borders and sold in Brazil through WhatsApp.

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