Uruguay struggles to cease being “too small” an art market

The National Museum of Visual Arts (MNAV) does not pursue a purely commercial approach, since its main goal is to promote Uruguayan artists who, in many cases, are unknown in their own country.

RIO DE JANEIRO, BRAZIL - Uruguay is facing the challenge of ceasing to be "too small a market" for art and must therefore invest in the development of strategies that "encourage people to buy works, to own them, to build collections."

So said Enrique Aguerre, director of the National Museum of Visual Arts (MNAV) of Uruguay, during his appearance at the virtual lecture "Promotion and commercialization of art," which closed the conference cycle of the Uruguayan Cultural and Creative Industries Market.

In this respect, Aguerre said that, along with the country's small population of almost 3.5 million inhabitants, there . . .

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