Luxury residential project in Brazil’s São Paulo includes works of art as eye-catcher
RIO DE JANEIRO, BRAZIL – “In general, people are attracted by the floor plan and the size of the apartments before looking at the condominium. In the case of Alameda Jardins, many clients came to us wanting to know first the works of art in the building, and then the real estate itself,” comments to Exame newspaper Leila Jacy, Development Director of Tishman Speyer, a global luxury developer responsible for projects such as the Rockefeller Center in New York, which will deliver its first residential project in December in Jardins, São Paulo.
Located between Rua Chabad, Rua Oscar Freire, Rua Melo Alves, and Avenida Rebouças, Alameda Jardins was designed as a residential condominium with an art gallery that faces common areas.
In all, there are 26 floors: from the first to the 21st floor, the 91m2 and 178m2 apartments have 2 and 3 suites, respectively. From the 22nd floor to the 26th, the 4-suite units are 268m² in size. Even with the high price of R$28,000 per square meter, works of art as the main attraction worked well: 85% of the units have already been sold.
“In the last year, there was strong growth in the search for works of art. Both among the public who already saw value in these items and new buyers, who started to look for art as a compliment or even as the central item for the decoration of their environments”, says Ana Serra, partner director of Carbono, one of the art galleries involved in the Alameda Jardins project.
Besides the Carbono gallery, Nara Roesler space also helped in the curatorship of the artists. In all, six names sign the works spread over the 26 floors: all of them are Brazilian.
The landscaping of Alameda Jardins, composed of 600 square meters of squares and boulevards, is by Pamela Burton, an American architect and landscape designer who has signed iconic projects in the United States, Japan, Korea, and China. A large-scale sculpture, activated by the public by artist Raul Mourão, will be installed in this same area.
An exponent of a generation of artists who marked the Carioca scene in the 1990s, Mourão is recognized for his multimedia production. His critical sense of humor about urban space stands out. The work present in the development results from recent research in which the artist has been producing kinetic sculptures of an interactive nature.
On the first floor of the building, a 17 by 3 meters panel, signed by Athos Bulcão, integrates the external area to the residential lobby with triple-height, where there will be an installation by the artist Laura Vinci, an unfolding of the research the artist has been doing in recent years with sculptures of leaves cast in brass and gold plated that punctuate the architecture of the space as if brought by a light breeze.
In the elevator hall of each of the 26 floors, the residents will have photographs by Cássio Vasconcellos. The selection of works also includes Vik Muniz, a Brazilian artist who has exhibited his work in museums and galleries worldwide.
In his work, Muniz questions and tensions the limits of representation by composing landscapes, portraits, and iconic images with unusual raw materials. In the development, Vik Muniz signs a commissioned panel 20 meters long and 2.5 meters high, installed on the building’s roof, next to a 25-meter pool with a unique view of the city.
The work follows the form of an installation made by the artist in a subway station in New York in 2017, in which life-size characters of the city are portrayed in a large mosaic.
Source: exame
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