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The NBA Takes on Brazil

By Sarah Coursey, Editor

RIO DE JANEIRO - Yet another American-born sport to conquer fans in Brazil, basketball is making headway thanks to none other than the NBA (National Basketball Association).

The Gringo Times had the pleasure of speaking with Emilio Collins, Senior Vice President of International Development and Partnerships at the NBA. The following interview outlines the associations' plans to develop the sport in Brazil, including its roots in the country and the challenges moving forward.

Has US basketball always been popular in Brazil?

Basketball is widely recognized as one of Brazil’s most popular sports, thanks . . .

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