New Ride-Sharing Transportation Service Arrives in Brazil

By Georgia Grimond, Senior Contributing Reporter

RIO DE JANEIRO, BRAZIL – BlaBlaCar, a French start-up, began operating in Brazil on November 30th. The app and online service is designed to connect car-drivers with room in their vehicles with members of the public in search of a lift. The passenger then contributes to the cost of the journey and provides company and conversation for the driver throughout the journey.

The service, which was started in France in 2006, now has twenty million users, most of whom are in Europe. Brazil is the twentieth country the company operates in and only . . .

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