With Snow, Skiing, and Creativity, Argentina Wants Brazilian Tourists

As a result, tourism has intensified. Far from the cold and snow of Europe and Asia, neighboring Argentina has endeavored to attract Brazilian tourists in winter.

RIO DE JANEIRO, BRAZIL - In Brazil there is practically no snow. A few centimeters of snow that do not always cover shoes are only episodic. We can say that seeing snow in Brazil is a rarity.

But in neighboring Argentina the reality is different. In the country of the "hermanos" (brothers), as the fellow nationals of both countries greet each other, snow produces ski slopes. With this in mind, the Argentinian government has been intensifying the promotion of its icy cities.

"Every year, the Brazilian market is one of the great players in Argentina's inbound tourism. Being able to . . .

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