For LGBTQIA+ pride, São Paulo mall to display gay kiss on its facade

Next Monday's projection will show illustrations by 14 Brazilian artists with representations of kisses inspired by the campaign.

RIO DE JANEIRO, BRAZIL - Mercado Libre will project images of same-sex kisses for 7 consecutive hours on a mall building facade on Paulista Avenue, downtown São Paulo.

The projection will take place at Shopping Center 3 and will start at 6 PM on Monday, June 28, and continue until 1 AM on Tuesday, June 29. The exhibition will mark the end of the company's marketing campaign in honor of LGBTQIA+ pride month, celebrated throughout June.

Since June 6, Mercado Libre has been running an ad on TV and the Internet with scenes of gay kisses and pop . . .

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