In Brazil, cyclists take to the streets to escape confinement

While several sectors have suffered heavy losses over the past year, isolation is encouraging Brazilians to cycle, and the bike market is exploding.

RIO DE JANEIRO, BRAZIL - Demand began to rise in 2020, during the first months of isolation. Today, the trend remains high, placing the bicycle market as a sector benefiting from behavioral changes in abnormal times.

Thus, whether it is for a family ride, as a means of transportation or as physical exercise, the use of bicycles in Brazil is booming during the pandemic. This new interest in cycling can be partly explained by the closure of the usual sports venues, such as gyms, swimming pools, and soccer fields.

54% increase in sales

In addition, the trend is to . . .

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