IBOV 177,999.00 ▲ 0.47% IPSA 11,016.85 ▼ 0.13% IPC MEX 66,935.53 ▼ 0.58% MERVAL 3,291,323 ▼ 0.41% COLCAP 2,392.10 ▲ 2.12% BVL PERÚ 57,890.85 — — USD/BRL5.07▼ 0.02% USD/MXN17.32▼ 0.15% USD/CLP 930.47 — 0.00% USD/COP3,148▼ 0.08% USD/PEN3.40▲ 0.15% USD/ARS1,485▼ 0.03% USD/UYU 40.20 — 0.00% USD/PYG 5,931 — 0.00% USD/BOB 12.10 — 0.00% USD/DOP58.11▲ 0.21% USD/CRC 448.40 — 0.00% USD/GTQ 7.62 — 0.00% USD/HNL 26.76 — 0.00% USD/NIO 36.62 — 0.00% USD/VES746.91▼ 0.13% USD/PAB1.00— 0.00% USD/BZD2.00— 0.00% USD/JMD157.49▲ 0.19% USD/TTD6.72— 0.00% EUR/BRL5.86▲ 0.20% BRENT 90.12 ▲ 1.22% WTI 80.68 ▼ 4.71% IRON ORE 161.91 — — COPPER 6.52 ▲ 1.31% GOLD 4,108 ▲ 1.45% SILVER 58.25 ▲ 1.14% SOY 1,179 ▲ 0.58% CORN 459.75 ▲ 4.31% WHEAT 636.00 ▼ 0.51% COFFEE 313.55 ▼ 2.94% SUGAR 14.65 ▲ 1.52% ORANGE JUICE 153.35 ▲ 5.03% COTTON 81.20 ▲ 2.25% COCOA 5,537 ▲ 8.31% BEEF 227.25 ▼ 1.72% CATTLE 343.78 ▼ 0.78% LITHIUM 69.22 ▼ 0.85% PETR4 43.42 ▲ 1.35% VALE3 76.28 ▲ 0.25% ITUB4 42.89 ▲ 0.35% BBDC4 18.43 ▲ 0.22% ABEV3 15.99 ▲ 0.19% BBAS3 21.35 ▲ 0.76% B3SA3 15.73 ▲ 0.64% WEGE3 47.20 ▲ 0.81% PRIO3 60.85 ▲ 1.48% SUZB3 43.32 ▲ 1.38% RENT3 37.61 ▼ 1.62% AZZA3 16.42 ▲ 3.53% CSAN3 4.07 ▲ 2.01% RAIZ4 0.26 — 0.00% PCAR3 2.59 ▼ 5.47% GMAT3 4.03 ▲ 1.26% PSSA3 54.70 ▲ 0.64% CVCB3 1.31 ▲ 0.77% POSI3 3.55 ▲ 0.85% SLCE3 13.38 ▲ 0.91% NATU3 8.38 ▲ 0.60% BRKM5 5.97 ▲ 0.67% RANI3 8.11 ▲ 1.00% CSNA3 4.84 ▼ 2.22% CMIN3 5.71 ▼ 0.17% USIM5 7.36 ▼ 2.52% GGBR4 24.98 — 0.00% ENEV3 26.31 ▲ 0.61% CPFE3 46.14 ▲ 0.11% CMIG4 11.34 ▲ 0.98% EQTL3 38.66 — 0.00% LREN3 13.60 ▲ 0.59% VIVT3 32.63 — 0.00% RAIL3 14.44 ▲ 1.12% KLABIN 18.25 ▲ 1.11% RAIA DROGASIL 18.48 ▲ 1.26% RDOR3 34.64 ▲ 0.64% HAPV3 11.28 ▲ 2.45% FLRY3 17.14 ▲ 1.00% SMTO3 14.52 ▲ 0.83% UGPA3 33.05 ▲ 0.39% VBBR3 36.05 ▲ 1.18% BBSE3 41.26 ▲ 0.98% BPAC11 56.80 ▲ 0.32% CURY3 30.09 ▼ 1.02% AERI3 2.15 ▲ 0.94% VIVARA 22.18 ▲ 0.09% COMPASS 24.84 — 0.00% VAMOS 3.34 ▼ 2.34% SANB11 28.62 ▲ 13.35% ASAI3 8.50 ▲ 1.07% SBSP3 27.70 ▲ 1.06% WALMEX 50.36 ▲ 0.34% GMEXICO 208.29 ▼ 2.20% FEMSA 221.95 ▲ 1.19% CEMEX 20.54 ▼ 0.73% GFNORTE 199.64 ▼ 0.32% BIMBO 62.08 ▲ 2.26% TELEVISA 9.79 ▼ 0.91% AMX 22.00 — 0.00% GAP 376.64 ▼ 1.08% ASUR 275.62 ▼ 0.34% OMA 231.05 ▼ 0.96% KOF 187.94 ▼ 0.14% GRUMA 258.23 ▼ 4.00% KIMBER 40.19 ▼ 0.17% SQM-B 62,700 ▼ 0.93% COPEC 6,350 ▲ 0.79% BSANTANDER 80.99 ▲ 0.36% FALABELLA 6,216 ▼ 0.06% ENELAM 87.99 ▲ 0.39% CENCOSUD 1,955 ▲ 0.51% CMPC 1,055 ▲ 2.43% BANCO CHILE 193.71 ▼ 1.57% LATAM AIR 24.74 ▼ 0.64% YPF 82,900 ▲ 1.94% GGAL 7,890 ▼ 1.56% PAMPA 5,555 ▲ 0.36% TXAR 655.50 ▲ 1.16% ALUAR 977.50 ▼ 0.20% TGS 10,050 ▲ 2.45% CEPU 2,396 ▼ 0.33% MIRGOR 16,350 ▼ 1.95% COME 44.03 ▼ 1.94% LOMA NEGRA 3,620 ▼ 1.76% BYMA 296.00 ▼ 0.34% TELECOM ARG 4,408 ▲ 2.14% ECOPETROL 16.77 ▼ 1.58% BANCOLOMBIA 92.52 ▼ 1.46% GRUPO AVAL 5.28 ▲ 2.75% CREDICORP 400.58 ▼ 0.42% SOUTHERN COPPER 182.71 ▼ 1.24% BUENAVENTURA 30.28 ▼ 4.96% MERCADOLIBRE 1,878 ▼ 0.41% NUBANK 14.33 ▼ 1.10% XP 17.06 ▼ 0.81% PAGSEGURO 9.64 ▼ 2.03% STONE 11.38 ▼ 0.48% GLOBANT 36.60 ▲ 0.58% TECNOGLASS 43.44 ▼ 0.34% GAP AIRPORT 217.35 ▼ 1.02% ASUR 275.62 ▼ 0.34% OMA AIRPORT 106.90 ▼ 1.10% AMX ADR 25.37 ▲ 0.18% FEMSA ADR 127.99 ▲ 0.97% CEMEX ADR 11.82 ▼ 0.92% PETROBRAS ADR 19.40 ▲ 1.46% VALE ADR 15.06 ▲ 0.47% ITAU ADR 8.46 ▲ 0.24% SANTANDER BR 5.67 ▲ 12.28% AMBEV ADR 3.11 ▼ 0.32% CSN 0.99 ▼ 2.42% GERDAU 4.96 — 0.00% LATAM ADR 52.75 ▼ 2.21% BTC 63,123 ▲ 0.57% ETH 1,868 ▲ 1.35% SOL 73.00 ▲ 1.58% XRP 1.08 ▲ 1.51% BNB 584.37 ▲ 1.64% ADA 0.19 ▲ 6.36% DOGE 0.07 ▲ 1.31% AVAX 6.52 ▲ 5.43% LINK 8.35 ▲ 3.60% DOT 0.79 ▲ 1.60% LTC 44.63 ▲ 1.01% BCH 211.84 ▲ 1.89% TRX 0.33 ▼ 0.47% XLM 0.17 ▲ 1.32% HBAR 0.07 ▲ 0.92% NEAR 1.71 ▲ 2.00% ATOM 1.26 ▲ 3.19% AAVE 91.70 ▲ 1.30% SELIC 14.25% EMBRAER 86.89 ▲ 0.87% EMBRAER ADR 68.33 ▲ 0.32% JBS 14.02 ▼ 1.89% JBS BDR 70.70 ▼ 2.01% MBRF3 17.54 ▼ 2.34% MBRFY 3.39 ▼ 2.31% INTER 5.60 ▼ 0.71% EGX 54,286 ▲ 1.23% USD/ZAR16.48▼ 0.41% USD/NGN 1,364 — 0.00% NIKKEI 62,969 ▼ 2.16% CSI300 4,588 ▲ 0.85% HSI 25,884 ▲ 0.10% NIFTY 24,384 ▲ 0.27% KOSPI 6,295 ▼ 4.56% JCI 6,236 ▲ 0.80% USD/JPY156.18▼ 0.89% USD/CNY6.74▼ 0.11% DAX 25,629 ▲ 0.07% CAC 8,510 ▲ 0.28% FTSE 10,868 ▼ 0.27% MIB 52,173 ▲ 0.13% IBEX 19,783 ▲ 0.13% STOXX 649.19 ▼ 0.12% EUR/USD1.15▲ 0.08% GBP/USD1.35▼ 0.07% SPX 7,490 ▲ 0.70% DJI 52,485 ▲ 0.53% NDX 28,274 ▲ 0.60% RUT 2,931 ▼ 0.50% TSX 35,226 ▼ 0.79% VIX 15.99 ▼ 6.44% USD/CAD1.40▲ 0.04% US10Y 4.7450 ▲ 1.76% IBOV 177,999.00 ▲ 0.47% IPSA 11,016.85 ▼ 0.13% IPC MEX 66,935.53 ▼ 0.58% MERVAL 3,291,323 ▼ 0.41% COLCAP 2,392.10 ▲ 2.12% BVL PERÚ 57,890.85 — — USD/BRL 5.07 ▼ 0.02% USD/MXN 17.32 ▼ 0.16% USD/CLP 930.47 — 0.00% USD/COP 3,148 ▼ 0.08% USD/PEN 3.40 ▲ 0.15% USD/ARS 1,485 ▼ 0.03% USD/UYU 40.20 — 0.00% USD/PYG 5,931 — 0.00% USD/BOB 12.10 — 0.00% USD/DOP 58.11 ▲ 0.21% USD/CRC 448.40 — 0.00% USD/GTQ 7.62 — 0.00% USD/HNL 26.76 — 0.00% USD/NIO 36.62 — 0.00% USD/VES 746.91 ▼ 0.13% USD/PAB 1.00 — 0.00% USD/BZD 2.00 — 0.00% USD/JMD 157.49 ▲ 0.56% USD/TTD 6.72 ▲ 0.86% EUR/BRL 5.86 ▲ 0.20% BRENT 90.12 ▲ 1.22% WTI 80.68 ▼ 4.71% IRON ORE 161.91 — — COPPER 6.52 ▲ 1.31% GOLD 4,108 ▲ 1.45% SILVER 58.25 ▲ 1.14% SOY 1,179 ▲ 0.58% CORN 459.75 ▲ 4.31% WHEAT 636.00 ▼ 0.51% COFFEE 313.55 ▼ 2.94% SUGAR 14.65 ▲ 1.52% ORANGE JUICE 153.35 ▲ 5.03% COTTON 81.20 ▲ 2.25% COCOA 5,537 ▲ 8.31% BEEF 227.25 ▼ 1.72% CATTLE 343.78 ▼ 0.78% LITHIUM 69.22 ▼ 0.85% PETR4 43.42 ▲ 1.35% VALE3 76.28 ▲ 0.25% ITUB4 42.89 ▲ 0.35% BBDC4 18.43 ▲ 0.22% ABEV3 15.99 ▲ 0.19% BBAS3 21.35 ▲ 0.76% B3SA3 15.73 ▲ 0.64% WEGE3 47.20 ▲ 0.81% PRIO3 60.85 ▲ 1.48% SUZB3 43.32 ▲ 1.38% RENT3 37.61 ▼ 1.62% AZZA3 16.42 ▲ 3.53% CSAN3 4.07 ▲ 2.01% RAIZ4 0.26 — 0.00% PCAR3 2.59 ▼ 5.47% GMAT3 4.03 ▲ 1.26% PSSA3 54.70 ▲ 0.64% CVCB3 1.31 ▲ 0.77% POSI3 3.55 ▲ 0.85% SLCE3 13.38 ▲ 0.91% NATU3 8.38 ▲ 0.60% BRKM5 5.97 ▲ 0.67% RANI3 8.11 ▲ 1.00% CSNA3 4.84 ▼ 2.22% CMIN3 5.71 ▼ 0.17% USIM5 7.36 ▼ 2.52% GGBR4 24.98 — 0.00% ENEV3 26.31 ▲ 0.61% CPFE3 46.14 ▲ 0.11% CMIG4 11.34 ▲ 0.98% EQTL3 38.66 — 0.00% LREN3 13.60 ▲ 0.59% VIVT3 32.63 — 0.00% RAIL3 14.44 ▲ 1.12% KLABIN 18.25 ▲ 1.11% RAIA DROGASIL 18.48 ▲ 1.26% RDOR3 34.64 ▲ 0.64% HAPV3 11.28 ▲ 2.45% FLRY3 17.14 ▲ 1.00% SMTO3 14.52 ▲ 0.83% UGPA3 33.05 ▲ 0.39% VBBR3 36.05 ▲ 1.18% BBSE3 41.26 ▲ 0.98% BPAC11 56.80 ▲ 0.32% CURY3 30.09 ▼ 1.02% AERI3 2.15 ▲ 0.94% VIVARA 22.18 ▲ 0.09% COMPASS 24.84 — 0.00% VAMOS 3.34 ▼ 2.34% SANB11 28.62 ▲ 13.35% ASAI3 8.50 ▲ 1.07% SBSP3 27.70 ▲ 1.06% WALMEX 50.36 ▲ 0.34% GMEXICO 208.29 ▼ 2.20% FEMSA 221.95 ▲ 1.19% CEMEX 20.54 ▼ 0.73% GFNORTE 199.64 ▼ 0.32% BIMBO 62.08 ▲ 2.26% TELEVISA 9.79 ▼ 0.91% AMX 22.00 — 0.00% GAP 376.64 ▼ 1.08% ASUR 275.62 ▼ 0.34% OMA 231.05 ▼ 0.96% KOF 187.94 ▼ 0.14% GRUMA 258.23 ▼ 4.00% KIMBER 40.19 ▼ 0.17% SQM-B 62,700 ▼ 0.93% COPEC 6,350 ▲ 0.79% BSANTANDER 80.99 ▲ 0.36% FALABELLA 6,216 ▼ 0.06% ENELAM 87.99 ▲ 0.39% CENCOSUD 1,955 ▲ 0.51% CMPC 1,055 ▲ 2.43% BANCO CHILE 193.71 ▼ 1.57% LATAM AIR 24.74 ▼ 0.64% YPF 82,900 ▲ 1.94% GGAL 7,890 ▼ 1.56% PAMPA 5,555 ▲ 0.36% TXAR 655.50 ▲ 1.16% ALUAR 977.50 ▼ 0.20% TGS 10,050 ▲ 2.45% CEPU 2,396 ▼ 0.33% MIRGOR 16,350 ▼ 1.95% COME 44.03 ▼ 1.94% LOMA NEGRA 3,620 ▼ 1.76% BYMA 296.00 ▼ 0.34% TELECOM ARG 4,408 ▲ 2.14% ECOPETROL 16.77 ▼ 1.58% BANCOLOMBIA 92.52 ▼ 1.46% GRUPO AVAL 5.28 ▲ 2.75% CREDICORP 400.58 ▼ 0.42% SOUTHERN COPPER 182.71 ▼ 1.24% BUENAVENTURA 30.28 ▼ 4.96% MERCADOLIBRE 1,878 ▼ 0.41% NUBANK 14.33 ▼ 1.10% XP 17.06 ▼ 0.81% PAGSEGURO 9.64 ▼ 2.03% STONE 11.38 ▼ 0.48% GLOBANT 36.60 ▲ 0.58% TECNOGLASS 43.44 ▼ 0.34% GAP AIRPORT 217.35 ▼ 1.02% ASUR 275.62 ▼ 0.34% OMA AIRPORT 106.90 ▼ 1.10% AMX ADR 25.37 ▲ 0.18% FEMSA ADR 127.99 ▲ 0.97% CEMEX ADR 11.82 ▼ 0.92% PETROBRAS ADR 19.40 ▲ 1.46% VALE ADR 15.06 ▲ 0.47% ITAU ADR 8.46 ▲ 0.24% SANTANDER BR 5.67 ▲ 12.28% AMBEV ADR 3.11 ▼ 0.32% CSN 0.99 ▼ 2.42% GERDAU 4.96 — 0.00% LATAM ADR 52.75 ▼ 2.21% BTC 63,123 ▲ 0.57% ETH 1,868 ▲ 1.35% SOL 73.00 ▲ 1.58% XRP 1.08 ▲ 1.51% BNB 584.37 ▲ 1.64% ADA 0.19 ▲ 6.36% DOGE 0.07 ▲ 1.31% AVAX 6.52 ▲ 5.43% LINK 8.35 ▲ 3.60% DOT 0.79 ▲ 1.60% LTC 44.63 ▲ 1.01% BCH 211.84 ▲ 1.89% TRX 0.33 ▼ 0.47% XLM 0.17 ▲ 1.32% HBAR 0.07 ▲ 0.92% NEAR 1.71 ▲ 2.00% ATOM 1.26 ▲ 3.19% AAVE 91.70 ▲ 1.30% SELIC 14.25% EMBRAER 86.89 ▲ 0.87% EMBRAER ADR 68.33 ▲ 0.32% JBS 14.02 ▼ 1.89% JBS BDR 70.70 ▼ 2.01% MBRF3 17.54 ▼ 2.34% MBRFY 3.39 ▼ 2.31% INTER 5.60 ▼ 0.71% EGX 54,286 ▲ 1.23% USD/ZAR 16.48 ▼ 0.41% USD/NGN 1,364 — 0.00% NIKKEI 62,969 ▼ 2.16% CSI300 4,588 ▲ 0.85% HSI 25,884 ▲ 0.10% NIFTY 24,384 ▲ 0.27% KOSPI 6,295 ▼ 4.56% JCI 6,236 ▲ 0.80% USD/JPY 156.26 ▼ 0.72% USD/CNY 6.7440 ▼ 0.01% DAX 25,629 ▲ 0.07% CAC 8,510 ▲ 0.28% FTSE 10,868 ▼ 0.27% MIB 52,173 ▲ 0.13% IBEX 19,783 ▲ 0.13% STOXX 649.19 ▼ 0.12% EUR/USD 1.1546 ▲ 0.16% GBP/USD 1.3488 ▲ 0.01% SPX 7,490 ▲ 0.70% DJI 52,485 ▲ 0.53% NDX 28,274 ▲ 0.60% RUT 2,931 ▼ 0.50% TSX 35,226 ▼ 0.79% VIX 15.99 ▼ 6.44% USD/CAD 1.4024 ▲ 0.05% US10Y 4.7450 ▲ 1.76%
since 2009
Monday, August 3, 2026

Brazil Life & Society

São Paulo’s tallest building (172 meters) to be inaugurated in residential neighborhood Tatuapé

By · June 18, 2021 · 5 min read

Daily Brief

The morning intel from across Latin America. Free.

By subscribing you agree to our privacy policy. We never share your email.

RIO DE JANEIRO, BRAZIL – Almost 100 years after the city’s first skyscraper was built, São Paulo will inaugurate a new giant in 2022. With its 172 meters in height, the ‘Platina 220’ will become the highest building in the capital, surpassing the Mirante do Vale, 2m shorter.

For the first time the tallest building in São Paulo is not located downtown, but in Tatuapé, in the city’s East Zone. Its inauguration points to a vertical trend in the traditional São Paulo district, which for years has been exchanging its houses and villas landscape for tall buildings.

Still under construction at number 220 Bom Sucesso Street, the ‘Platina’ won the rank of tallest in the city in March 2021, when its 50th and last floor was built.

For Aline Meira, architect, urban planner and coordinator of Urban Science at Porte Engenharia e Urbanismo, the construction company responsible for Platina 220, the new always has a big impact on people (Photo internet reproduction)
One-stop reference
Company Intelligence
Every listed company in Latin America — financials, ownership and structure for 1,450+ companies across 26 exchanges, in one place.
Browse the directory →
RT
Ask Rio Times
17 years of Latin America reporting, on demand.
Open the full Ask Rio Times →

So far, 2,300 tons of steel and 29,100 m3 of concrete have been used. To support the giant, 32 meters of stakes were bored through the ground. Twenty elevators will be installed for public access to the building, which will have mixed use, i.e., commercial rooms and residential apartments.

São Paulo’s tallest skyscrapers:

Platinum 2020 – 172 meters
Mirante do Vale – 170 meters
Figueira Altos do Tatuapé – 168 meters

Born and raised in the Tatuapé district, urban planner Lucas Chiconi believes that the set of transformations brought about by the new – and tall – developments erases the neighborhood’s memory and identity. In 2019, Chiconi was part of a group that tried to prevent the demolition of a set of houses from the 1950s, part of the João Migliari worker village, 1 km from where the Platina 220 is located.

Twenty of the 60 houses were demolished to build a development. The 40 remaining houses are now being evaluated by historical heritage bodies. But before the result was available, the owner had the houses demolished. Only 5 houses are still standing, next to a fenced vacant lot where the village used to be.

“It is precisely these groups of houses, with architectural, social, and economic significance, that help me identify myself as a denizen of Tatuapé,” says Chiconi.

A number of houses also occupied the block where today the tallest building in São Paulo stands. Semi-detached houses of different colors, which referred to the neighborhood’s industrial period, housed residences and small businesses.

The urban planner explains that the neighborhood has undergone an intense verticalization process since the 2000s. As of 2010, this phenomenon gained more luxurious developments, which the specialist describes as an “ostentatious” profile.

For Aline Meira, architect, urban planner and coordinator of Urban Science at Porte Engenharia e Urbanismo, the construction company responsible for Platina 220, the new always has a big impact on people. According to Aline, the construction company was not going for the title of the city’s tallest, it was focused on verticalization so the building would use the smallest possible area of land, and thus have more area dedicated to sidewalks and green areas.

Thus, rather than building two 25-story towers, for example, it chose one of 50. “It is a solution that only a larger setback [between the building and the street] and a narrower and more vertical tower allow,” says Aline.

The construction company was founded in the region 35 years ago and the launch intends to attract companies to the East Zone and offer high-end residential apartments, such as the “Figueira Altos do Tatuapé” skyscraper.

Located little under a mile (1.4 km) from Platina 220, in the heart of the neighborhood, it has become the tallest residential building in the city, and is scheduled to be inaugurated in August. Although it is 4 meters shorter than the Platina, the building is set in a higher point in the region, which makes it seem even more gigantic.

This is one of the examples of what urban planner Chiconi describes as “ostentatious.” With 337 m2 one-per-floor apartments sold for about R$5 million (US$989,000), the residential building has sold 47 of its 48 units.

Recently, a photo went viral on the internet showing the extensive shadow of the 168 meter tall building over the low houses around it.

According to the city’s current planning, the building could not even be built on that site. But months before the current Master Plan was approved, which guides how and where the city should grow until 2030, the construction company submitted the application for the Figueiras residential project.

The request for approval of the construction work at the São Paulo City Hall was submitted in September 2013, and in July 2014 the Master Plan was sanctioned, limiting new buildings within neighborhoods to 8 stories. Because it submitted its building application before the rule, Figueiras was able to build 50 stories, instead of the 8 provided for in the new legislation.

The rule is intended to prevent neighborhoods from being verticalized, causing mobility and infrastructure problems. “If we have several skyscrapers, what we see in Vila Olímpia will happen, with a traffic jam in the garage before you even leave the building,” explained architect and urban planner Danielle Klintowitz, coordinator of the Pólis Institute and member of the Municipal Urban Policy Council. Each of Figueiras’ 48 apartments has five parking spaces.

For Danielle, the photo showing the shadow of Figueiras over the Tatuapé neighborhood is an example of what could happen if the verticalization process intensifies further within the neighborhood.

Developer Porte said that the shadow is thin, as the building is very tall, and rotates rapidly, like “the hands of a clock.”

The Platina, the tallest in the city, is a five-minute walk away from the Tatuapé Subway and CPTM train stations, placing it within the rules established by the 2014 Master Plan, which aims to densify the city’s public transportation axes.

The height limit for buildings is back on the agenda this year, with the prospect of a revision of the Master Plan, as provided by law. Real estate market sectors are calling for a relaxation of the rules, while civil society organizations want to maintain the plan’s current provisions.

This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error

Read More from The Rio Times

The Rio Times · Power Map
See who really holds power in Latin America
Click to open the Power Map

Rotate for Best Experience

This report is optimized for landscape viewing. Rotate your phone for the full experience.