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SÃO PAULO, BRAZIL - A Procon São Paulo Foundation survey, involving 1,659 consumers, shows that 55.1 percent (915) of them have already suffered discrimination while shopping. Discrimination due to financial condition was 60.77 percent, followed by racism at 15.96 percent and being a woman, 8.2 percent.

According to Procon, Law 7.716 of 1989 defined as a crime any discrimination or prejudice based on race, color, ethnicity . . .

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