RIO DE JANEIRO, BRAZIL - Grin Prime was launched on Wednesday, December 11th, in the city of São Paulo: it's a monthly subscription of R$15 (US$3.75), with the first month free, which exempts users from paying the unlocking fee for Grin scooters and Yellow bikes.

Grow, the company that controls the two brands, also pledges "exclusive benefits" to be announced soon.

In São Paulo, Grin's scooters cost R$3 for unlocking plus R$0.50 per minute. Yellow's bicycles, on the other hand, charge R$1 for unlocking and R$0.05 per . . .

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