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Tag: Renault Brand Strategy

RIO DE JANEIRO, BRAZIL - Engaging in a trend started by automakers such as Toyota, Audi, Volkswagen, Fiat and Jeep, in Brazil, Renault has just joined the subscription car business. Named Renault On Demand, the service pledges to be...
RIO DE JANEIRO, BRAZIL - After announcing a major global restructuring, including layoffs worldwide, Renault is shifting its brand strategy from volume to profitability - or "value", as announced this Thursday, January 14th. The company also pledges to pursue...

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