RIO DE JANEIRO, BRAZIL - Petz (PETZ3) has just announced to the market the acquisition of Zee.Dog for R$715 (US$137) million.
The acquisition strengthens the company's strategy to consolidate the pet products and services market. That plan was made possible last year by its initial public offering last September, when Petz turned over about R$3 billion. The company's share price has increased by 72% since the IPO.
"The merger expands Petz's horizons and opens new growth opportunities through Zee.Dog's expertise in brand management, exclusive product development, sourcing, and technology," Petz's press . . .