Merger of two largest personal credit fintechs redefines credit market in Brazil

The new company is valued at R$1 billion (US$177 million) and expects to generate R$9 billion in credit in 2025.

RIO DE JANEIRO BRAZIL -  In Brazil, the flag has been dropped for the consolidation of fintechs and the emergence of the great competitors of the future in the credit market. The two largest personal credit platforms, Geru and Rebel, yesterday announced a business merger, according to sources close to the subject.

In the resulting company, Geru will represent about 65% of the total and Rebel 35%. The company is born valued at R$1 billion and with a project to multiply credit origination tenfold, from an estimated R$900 million this year to over R$9 billion in 2025.

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