RIO DE JANEIRO, BRAZIL – On April 10, 2019, Amazon launched the 10th generation “All new kindle” or “kindle paperwhite” for e-readers.
This new electronic device for reading books has wireless technology to download books similar to what IPods and MP3 players use to download music. It has 300 Pixels per Inch (PPI) a glare-free display and reads like a real paper even in bright sunlight.
It is a waterproof device enabling readers to read and relax at the beach. One can listen to stories through the audible feature via Bluetooth headphones. Its single battery lasts weeks, and it has instant access to new releases.

Brazil has a population of 211 million people. According to the survey conducted in 2018, almost 91 million people consider themselves readers. With the awareness of information technology, the number of young readers is surprisingly increasing.
Along with book market sales, e-books are high in generating revenues. The people of Brazil are now more inclined towards reading fiction, non-fiction, and self-help books on electronic devices.
A legendary Brazilian author, Paulo Coelho, has gained popularity, respect and a mention on the Guinness World Records due to his book “The Alchemist”. This book sold more than 70 million copies worldwide.

It is available on Amazon’s store at the e-book section of Kindle. E-reading culture is speedily increasing across Rio De Janeiro, the most famous city of Brazil.
That’s why e-book market has hundreds of millions of potential readers providing opportunity to market players like Amazon and Google to increase sales by offering their reading oriented products.
The new Kindle 10th generation with recessed lighting has amazing features for the user. The young reader can have access to millions of books of all categories. There’s no need to carry a bag of books on a trip or on an educational journey.
One can download books and read them anywhere in the world. Such a handy device is a blessing for a reader. Every tech-guy knows the importance of information in this technology-oriented world.
Amazon, an e-commerce tech-giant, has favored the world by introducing this electronic book reading device. Brazil has a 92.05 percent literacy rate which is commendable.
Recently, the government has doubled the budgets for the improvement of science and technology to engage the youth in the growth of technological GDP of the country.
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