RIO DE JANEIRO, BRAZIL - The English term "startup" has gained visibility in Brazil with the emergence of several technology companies boasting of growth and transformation into large businesses.
In several cases, companies began as startups and gained global reach, leaving this designation behind, as is the case of large digital platforms such as Facebook, Google, and Uber.
The term designates companies with a strong technological foundation that innovate, whether in their business models or in the service they offer consumers.
Although the name is linked to technology, these companies operate in a wide range of fields, from agriculture to the . . .