RIO DE JANEIRO, BRAZIL - The social media's positioning in relation to issues such as hate speech and racism is leading to a boycott by major companies, which have announced the suspension of investments in advertising on Facebook, Twitter and Instagram.

The action against the platforms has been joined by the multinational consumer goods company Unilever, which announced it would not conduct marketing initiatives on social media in the USA until the end of this year. Unilever, with popular brands such as Hellmann's and Dove, is one of the largest advertisers in the world, having invested over US$8 . . .

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