Mexico’s Justo app reaches Brazil and fuels delivery war

Startup Justo aims to reach 1 million people in São Paulo and generate between 3,000 and 5,000 jobs in the first 2 years.

RIO DE JANEIRO, BRAZIL - Delivering from food to cleaning products, startup Justo's app was launched in Brazil with an initial investment of US$40 million, the company said Thursday (2).

The startup said it has raised over US$100 million in capital to expand in Mexico before its launch in São Paulo, where it aims to reach 1 million Brazilians and generate between 3,000-5,000 jobs in the first 2 years.

"Brazil represents a great opportunity, but also a great challenge due to the local market's sheer size and complexity, but I have no doubt . . .

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