Mexican Yalo startup partners with WhatsApp to boost chat sales

Mexican chat sales startup Yalo and its Brazilian competitor Omnichat are teaming up with big techs in order to grow. Their bet is on the "whatsappization" of retail.

RIO DE JANEIRO, BRAZIL - Mexican chat sales startup Yalo continues to team up with big techs in order to grow. The company received a US$50 million investment in May in an investment round led by Brazilian Eduardo Saverin, co-founder of Facebook.

Founded in 2016 by entrepreneur Javier Mata, the company was the first in Latin America to receive an investment from B Capital Group, a fund founded by Brazilian billionaire Eduardo Saverin, one of Facebook's co-founders.

One month after raising US$50 million to finance its international expansion, the startup announced it is joining forces with . . .

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