Beyond management, Omie intends to become education and finance startup

The software startup for SME management announced a brand change that aims to show new positioning to encourage the development of companies.

RIO DE JANEIRO, BRAZIL - Omie, a cloud management platform for small and microbusinesses (SMEs), had one of the most challenging years in its history in 2020. With the opening and closing of trade and the financial impact of the pandemic on small businesses, the startup, which had until then this public as its main target, lost 2.3% of revenue between March and May last year.

That was when founders Rafael Olmos and Marcelo Lombardo decided it was time to change direction and also dialogue with larger companies. Now, Omie also takes advantage of the new moment to announce a . . .

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