Brazil’s Ten Most Wanted Startups to Work For, According to LinkedIn

RIO DE JANEIRO, BRAZIL – A new startup jumped to the top of the most desirable to work for in the annual LinkedIn ranking of Top Startups in 2020.

Ahead of ranking veterans such as Loft, Neon, and Loggi, the company that conquered the top of the ranking is in the food and beverage area, Menu.

Founded in 2016 and with 150 employees, the startup supplies restaurants and links distributors to commercial establishments. During the pandemic, the business grew to such an extent that the company established its own warehouse, operation, and distribution network.

In this year’s edition, LinkedIn considered data from January to July to build the ranking. To be eligible, companies must be seven years old at most, employ 50 or more staff, be based in Brazil, and be independent and private.

Nubank, which ranked first for two years, did not make the list this year for not meeting one of the requirements.

The ranking considers four pillars: growth in the number of employees, engagement, interest in positions, and attraction of great talent.

The social media team also considered if companies dismissed staff. Those dismissing 20 percent or more of its team became ineligible.

Second in the ranking, Loft is two years old, is now a unicorn, and has continued to grow during the pandemic. Its co-founder Mate Pencz projects a 30 percent increase in real estate transactions in September.

Check the complete list of the top 10 startups for 2020, according to LinkedIn:

1. Menu.
What does it do: B2B e-commerce that connects distributors and companies with commercial establishments
Foundation: 2016
Number of employees: 150
Headquarters: São Paulo

2. Loft
What does it do: purchases and renovates real estate for sale
Foundation: 2018
Number of employees: 680
Headquarters: São Paulo

3. Consiga Mais
What does it do: supporting clients in financial organization
Foundation: 2018
Number of employees: 92
Headquarters: São Paulo

4. Neon
What does it do: Fintech
Foundation: 2016
Number of employees: 784
Headquarters: São Paulo

5. Loggi
What does it do: logistics services
Foundation: 2013
Number of employees: 1,600
Headquarters: São Paulo

6. Yuca
What does it do: purchase and renovate real estate for lease
Foundation: 2019
Number of employees: 62
Headquarters: São Paulo

7. Xerpa
What does it do: Solutions to automate workers’ resource management
Foundation: 2015
Number of employees: 85
Headquarters: São Paulo

8. Conexa Health
What does it do: telemedicine platform
Foundation: 2017
Number of employees: 202
Headquarters: Rio de Janeiro

9. Buser Brazil
What does it do: Cooperative transport App
Foundation: 2018
Number of employees: 70
Headquarters: São José dos Campos

10. Zenklub
What does it do: emotional health platform
Foundation: 2016
Number of employees: 72
Headquarters: São Paulo

Source: Exame

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