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To attract investors, Brazilian cities use quality seals for startup “Valleys”

RIO DE JANEIRO, BRAZIL - Like many Brazilians, Rafael Matos, from the state of Espírito Santo, wanted to start his own business early on. With his friends Victor Cola, Luciana Sarres, Felipe Sarres, and Thiago Salla, he founded a homemade food restaurant in Vitória in 2014. With the recession and the costs with rent and payroll, the business billed just enough to pay the bills. After a year and a half of operation, the partners decided to close the doors and move on with the remaining capital.

Without many options, Matos bet on an innovative proposal: a restaurant without . . .

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