With Payment Through WhatsApp, Cielo Goes Beyond Terminal War

The WhatsApp payment tool may rattle the payment industry in Brazil. Cielo, Mastercard and Visa will be partners.

RIO DE JANEIRO, BRAZIL - Brazil's financial companies have acquired a strong player on Monday, June 15th. WhatsApp, a messaging app owned by Facebook, announced an option to pay directly through the App. Brazil will be the first country where the tool will be tested.

The first partner of the announced tool was Cielo, which had been negotiating with the US company for some time. The innovation led Cielo's shares to skyrocket, since it could be a solution for the company that has been suffering in recent years with younger and more agile competitors.

Other buyers may join the . . .

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